Moore to Come: Why Kellen Moore must adjust his philosophy


Kellen Moore’s offense is not predicated around one receiver being the focal point of the passing attack and for the Cowboys that may prove to be an issue going forward. With Amari Cooper and Cedrick Wilson suiting up in different jerseys this season and Michael Gallup on the mend it will be up to Ceedee Lamb to up his production exponentially, however Moore’s offense may not allow for this to happen. Despite being a very pass heavy offense no one receiver has been rewarded heavy targets. In 2021 the Dallas Cowboys averaged 38.4 pass attempts per game, the 5th most in the league.

Ceedee Lamb, who finished the season leading the team in yards and targets was only 26th in the league in targets.

For reference players such as Hunter Renfrow, Mike Williams, and Michael Pittman finished the season with more targets.


In all 3 seasons of Moore’s tenure as offensive coordinator he has had an offense that was top 10 in pass attempts but none of his receivers have ever finished top 10 in targets. While some would say this is a balanced offensive attack it harkens back to concerns of whether Moore understands how to get his best players involved in games. With the receiving room weaker than it has been in past years it will be important for Ceedee Lamb to get the lion’s share of targets on offense to cover up for the deficiencies the rest of the unit has. Moore is going to have to better utilize his star players for the Cowboys to be successful this up coming season.


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